Plug into the technology that puts your home on top
Home buyers are 40% more likely to use the Internet than newspapers at some point during their home search process. With 87% of home shoppers using the Internet as part of their home search, a comprehensive online marketing program is essential to generating the greatest
possible demand for your home. Your ideal home buyers are out there, and we know how to find them.
“Owning” the internet’s best real estate
Through careful investment and powerful alliances, Coldwell Banker Residential Brokerage has claimed virtual ownership over the Internet's most exclusive real estate.
And now, when you ask “what are you doing to sell my home?” your Coldwell Banker Residential Brokerage Sales Associate has the ability to respond:
• “I’m generating broad exposure for your property with unprecedented spending at America’s leading Internet real estate sites and portals.”
• “I’m posting multiple photos of your home and a detailed property description—two of the most sought after features by online home shoppers.”
• “I’m using tens of thousands of search terms at the Internet’s biggest search engine sites to drive home buyers to our online properties.”
• “I’m using the latest technology to respond immediately to your service requests and the inquiries of interested
buyers.”
Leaders on the web
Today, you will find your property, your agent and the Coldwell Banker brand on the most visited web sites and real estate portals on the web. When you work with a Coldwell Banker Sales Associate you can feel confident in knowing your home will be advertised on UtahHomes.com, KSL.com, Coldwellbanker.com, Realtor.com, Yahoo, Google, Trulia, Zillow, FrontDoor.com, AOL.com, Homes.com, OpenHouse.com plus over 300 syndicated partnerships. Also, know that your property will catch the attention of the online home seeker with multiple photos, school and community information, virtual tours, maps and more.
When surveyed, 92% of buyers felt the agent’s speed of response was very important and second only to the agent’s knowledge of the home buying process*. Timing is everything. At Coldwell Banker, we use a rapid response system allowing your agent to receive any information or appointment requests about your home right on their cell phone in a matter of seconds.
* 2004 National Association of REALTORS® Profile of Home Buyers and Sellers
We respond to web buyers instantly with LeadRouter™ - our exclusive* Online Rapid Response System.
Online inquiries about your property go directly to your sales associate’s phone within seconds. In the blink of an eye, your potential buyer can connect with the one sales professional who best knows your home and its unique selling features.
*LeadRouter was developed exclusively for the Realogy Corporation